Explodey World Privacy Policy

Last Updated: December 1st, 2025

Explodey World (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you:

Visit our website (built on WordPress),
Shop in our WooCommerce store, or
Interact with our emails and other services

(collectively, the “Services”).

Because Explodey World is designed for families and children, we take extra care with how information is handled. Parents and legal guardians, please read this carefully.

By using the Services, you agree to the practices described in this Privacy Policy.

1. Who We Are & How to Contact Us

Explodey World is a creative kids’ brand that offers books, activities, and related products designed to help kids become creators, not just consumers.

If you have any questions about this Privacy Policy or our data practices, you can contact us at:

Email: info@explodeyworld.com
Mailing Address: 880 Rochester Ave, Suite B, Ontario, CA, 91764

2. What Information We Collect

We collect information in three main ways:

Information you provide directly
Information collected automatically through our website
Information from third-party tools (like WooCommerce and Mailchimp)

2.1 Information You Provide Directly

Adult Visitors (Parents, Guardians, Other Adults)
When you use our Services, you may choose to provide:

Contact information – name, email address, billing/shipping address, phone number (optional).
Account information – username, password, and preferences if you create an account in our WooCommerce store.
Order information – products purchased, order details, and related information.
Communication information – sign-ups for our Mailchimp email list, responses to surveys, entries in giveaways, or messages sent through contact forms.
User content – reviews, comments, testimonials, or other content you submit.

Children’s Information
Our books and products are for kids, but the website and store are intended for adults (parents, guardians, and gift-givers).

We do not knowingly collect personal information directly from children under 13 without verifiable parental consent.

However, we may receive information related to children when:

A parent or guardian uploads or submits a child’s artwork, stories, or other creative submissions (for example, to be featured in a gallery or a future book).
A parent or guardian optionally provides the child’s first name or nickname in connection with that submission.

In those cases, we ask that only parents or legal guardians submit that information and maintain control of interactions with our Services.

If we learn that we have collected personal information from a child under 13 without parental consent, we will delete it.

3. Information Collected Automatically (WordPress & WooCommerce)

When you visit our website, certain information is collected automatically through WordPress, WooCommerce, and related plugins and tools. This may include:

Usage data – pages visited, links clicked, time spent on the site, referring/exit pages.
Device and browser data – IP address, browser type, operating system, device type, and similar technical information.
Approximate location – inferred from your IP address (city/region level, not precise GPS).
Shopping behavior – items viewed, added to cart, abandoned carts, and completed purchases (through WooCommerce).

We use this information to:

Make the website function properly
Process orders
Understand how visitors use the site
Improve our products, content, and experience
Monitor performance and security

4. Payment Information

Our store uses WooCommerce for ecommerce and relies on third-party payment processors (such as Stripe, PayPal, or others) to handle your payment details.

We do not store your full credit card number on our servers.
Your payment information is processed directly by the payment provider, whose use of your data is governed by their own privacy policy.

We may store non-sensitive payment-related details such as:

Payment method type (e.g., card, PayPal)
Partial card information (e.g., last 4 digits) where provided by the processor
Transaction IDs and status for records and refunds

5. Mailchimp & Email Communications

We use Mailchimp to manage our email list and send newsletters, updates, and special offers.

If you subscribe to our email list:

Mailchimp will store your email address and possibly your name and preferences (if you choose to provide them).
We may track email performance, such as opens, clicks, and unsubscribes, to improve our communication.

You can unsubscribe at any time using the “unsubscribe” link at the bottom of any email, or by contacting us at [info@explodeyworld.com].

Mailchimp may also collect certain technical information when you open or interact with emails (such as IP address, browser type, or device information) for analytics and service improvement. Their use of this data is governed by the Mailchimp privacy policy.

6. How We Use Your Information

We use the information we collect to:

Provide and operate the Services
- Process and ship your WooCommerce orders
- Manage your account and order history
- Respond to support requests and questions
Communicate with you
- Send order confirmations and shipping updates
- Respond to inquiries or issues
- Send newsletters, updates, and offers via Mailchimp (if you’ve opted in)
Improve and personalize the experience
- Analyze how visitors use our WordPress site
- Improve our products, website design, and content
- Show relevant offers or reminders (e.g., abandoned cart emails)
Run creative programs
- Review and manage submissions of kid/family artwork or stories
- Feature selected submissions in galleries, social channels, or future books (according to the rules of each program and with appropriate permissions)
Protect our Services and comply with law
- Prevent fraud, security breaches, or misuse
- Enforce our terms and policies
- Comply with legal obligations or respond to lawful requests

7. Legal Bases for Processing (If You Are in the EEA/UK)

If you’re located in the European Economic Area (EEA) or the United Kingdom (UK), our legal bases for processing your personal data may include:

Contract – To fulfill orders you place and provide the Services you request.
Legitimate interests – To improve our Services, maintain security, and promote our offerings in a reasonable way.
Consent – For certain marketing communications and non-essential cookies, where required by law.
Legal obligations – To comply with applicable laws and regulations.

8. How We Share Information

We do not sell your personal information.

We may share information with:

Service Providers & Vendors
We use third-party providers to help us run the business, including:
- Website hosting (for WordPress)
- Ecommerce operations (WooCommerce)
- Payment processing (Stripe, PayPal, or similar)
- Email service (Mailchimp)
- Analytics, security, and performance tools
- Shipping and fulfillment partners
These providers only receive the information necessary to perform their services and are expected to protect it.
Business Transfers
If Explodey World is involved in a merger, acquisition, reorganization, sale of assets, or similar transaction, your information may be transferred as part of that process, where permitted by law.
Legal & Safety Requirements
We may disclose information if we believe it is reasonably necessary to:
- Comply with applicable laws, regulations, or legal processes
- Protect the rights, property, or safety of Explodey World, our users, or others
- Detect, prevent, or address fraud, security, or technical issues
With Your Consent
We may share information in other ways when you expressly ask us to or give us permission—for example, when you approve your child’s artwork being recognized publicly.

9. Cookies & Similar Technologies

Our WordPress/WooCommerce site uses cookies and similar technologies to:

Keep your shopping cart and session working
Remember your preferences
Analyze site traffic and performance
Support basic marketing and measurement

You can control cookies through your browser settings, including blocking or deleting them. Note that some features (like maintaining cart contents or staying logged in) may not work properly if you disable certain cookies.

In some regions, you may see a cookie banner or settings tool that lets you manage non-essential cookies.

10. Children’s Privacy

Explodey World’s content is for kids, but our website and store are intended for adults.

We do not knowingly collect personal information from children under 13 without verifiable parental consent.
Account creation, purchases, email subscriptions, and direct contact forms should be completed by a parent or legal guardian.
Parents or guardians who submit their child’s artwork or stories are responsible for what they share and for managing ongoing participation.

If you believe your child has provided us with personal information without your consent, please contact us immediately at [info@explodeyworld.com]. We will take steps to remove that information.

11. How We Protect Your Information

We use reasonable administrative, technical, and physical safeguards to help protect your information, including:

Secure connections (HTTPS) where appropriate
Security measures provided by our hosting, WordPress, WooCommerce, and payment processors
Restricted access to personal data where possible

However, no method of transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

12. Data Retention

We keep personal information only as long as necessary to:

Provide our Services
Fulfill and support your orders
Maintain accurate business and financial records
Comply with legal obligations
Resolve disputes and enforce our agreements

When data is no longer needed, we will delete it or de-identify it where feasible.

13. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information, such as:

Access – Request a copy of the personal information we hold about you.
Correction – Ask us to correct inaccurate or incomplete information.
Deletion – Request that we delete certain information, subject to legal exceptions.
Restriction or objection – Object to or request restriction of certain processing activities.
Data portability – Request a copy of your data in a portable format (where applicable).
Marketing opt-out – Unsubscribe from marketing emails at any time using the link in the email or by contacting us.

To exercise these rights, contact us at [info@explodeyworld.com]. We may need to verify your identity before responding.

If you’re in the EEA, UK, or another region with data protection laws, you may also have the right to lodge a complaint with your local data protection authority.

14. Third-Party Links

Our website may include links to third-party websites or services, such as social media platforms or partner sites. This Privacy Policy does not apply to those sites.

We are not responsible for the privacy practices of third-party websites. We encourage you to review their privacy policies before providing any personal information.

15. International Data Transfers

Our Services may be operated from the United States and/or other countries. If you access the site from outside the U.S., your information may be transferred to, stored in, and processed in the U.S. or other jurisdictions that may have different data protection laws than your home country.

Where required by law, we take appropriate steps to ensure that international transfers comply with applicable data protection requirements.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last Updated” date at the top of this page.

If we make material changes, we may provide additional notice (such as posting a notice on our website or sending an email, where appropriate). Your continued use of the Services after any changes means you accept the updated Privacy Policy.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Email: info@explodeyworld.com
Mailing Address: 880 Rochester Ave, Suite B, Ontario, CA, 91764